THESIS has been cooperating
with A. STAMATIOU S.A. since 1988,
the year in which the company first launched the German SETRA
coaches in Greece. The company is the exclusive agent for
the German SETRA coaches in the Greek market as well as in Cyprus.
We have been the company’s communications consultants on a permanent
basis and have simultaneously been designing, implementing and coordinating
all actions in the sphere of corporate public relations, providing
full support and human resources.
In this context, THESIS has designed and implemented the communications
programme for the first official presentation of the new SETRA coach
models of the German company Daimler Chrysler in the Greek market.
Showing of the new SETRA
coach models in front of the Zappeion Hall
The aims of the Communications
Programme
-
Promotion of A. Stamatiou
and its products to all travel agencies in Greece
-
Informing clients of the new German
SETRA coach models
-
Media Promotion of the competitive
advantages of SETRA coaches
"Experience
the passion of driving"
was
the title of the communications campaign which included:
1.
An information programme for car journalists at the AIGLI
conference centre in Athens
2.
A showing of the new coach models in the gardens of the
ZAPPEION HALL
3.
An information Meeting for clients and Opinion Leaders
at the AIGLI conference centre
4.
A formal reception at AIGLI in Athens
The hall in the AIGLI
conference centre specially arranged to meet the needs of the meeting
The events were an absolute success. 400 individuals
participated and they received great publicity from the general media,
as well as from the media specialising in car issues.
